Managing Customer Relationships (5 cr)
Code: FEK22AK04-3001
General information
Enrollment
15.06.2023 - 31.08.2023
Timing
29.08.2023 - 29.10.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Kajsa From
Groups
-
FEK22D-VTradenom (YH), h22, dagstudier, Vasa
Objective
The student:
- knows how to apply relevant theories and concepts within customer relations
- can develop a customer-focused value proposition
- is able to analyse customer value and profitability
- understands the importance of using information systems when handling customer relations
Content
- the customer journey
- personas
- relationship marketing
- inbound marketing, content marketing
- key customers
- customer profitability
- customer satisfaction
- CRM
Evaluation scale
H-5
Qualifications
Basics of Marketing