•   Business Communication FEV18KO01-3004 06.03.2023-30.04.2023  3 credits  (FEK21D-V) +-
    Competence objectives of the study unit
    The student should understand communication as a success factor for the company and can contribute to and participate in the company's internal and external communication. The student knows different means of successful communication.
    Prerequisites
    Swedish for Business
    Content of the study unit
    External and internal communication
    Communication planning
    Different ways to communicate
    The importance of communication from a corporate perspective
    Assessment criteria
    Failed (0)
    The student's knowledge does not meet the criteria for the grade 1.
    Assessment criteria – satisfactory (1-2)
    Communication: The student has an understanding of the principles of communication and partly an understanding of communication as a success factor for a company. The student knows some means of successful communication. Internal communication: The student knows the importance of a functioning internal communication and can partly participate in it. External communication: The student can partly participate in a company's external communication. Business letter: The student has insights into a written business communication but the documentation has shortcomings. The terminology in the field is partly known.
    Assessment criteria – good (3-4)
    Communication: The student understands the basic principles of communication within a company and understands that a well thought out and well-planned communication is a success factor for a company. The student knows different means of successful communication. Internal communication: The student demonstrates good ability to contribute to and participate in a company's internal communication and has an understanding of the importance of a functioning internal communication. External communication: The student has a good ability to contribute to and participate in a company's external communication in a planned and well thought out way. Business Letters: The student knows the different stages of a written business communication and can carry out the required documentation and is familiar with the terminology in the field.
    Assessment criteria – excellent (5)
    Communication: The student has an excellent understanding of the principles of communication within a company and clearly shows an understanding that a well thought out and well-planned communication is a success factor for a company. The student is familiar with various means of successful communication. Internal communication: The student has excellent ability to contribute to and participate in a company's internal communication and demonstrates a thorough understanding of the importance of a functioning internal communication. External communication: The student has excellent ability to contribute and participate in a company's external communication in a creative, well-planned and well-structured way. Business Letters: The student demonstrates an excellent ability to participate in written business communication, knows the terminology required and is well acquainted with document preparation rules.
    Name of lecturer(s)

    Åsa Fagerudd

    Learning material

    Course material: Berglund & Boson (2010) Hållbar marknadskommunikation. Malmö: Liber.
    and other similar literature

    Learning methods

    Lectures, guest lectures, literature studies, group discussions, written and oral assignments individually and in groups.

    Objects, timing and methods of assessment

    Assessment methods: The course is evaluated on the basis of completed assignments. Active participation is required. The interview and the assignment details must be approved.

    Teaching language

    Swedish

    Timing

    06.03.2023 - 30.04.2023

    Enrollment date range

    01.12.2022 - 06.03.2023

    Group(s)
    • FEK21D-V
    Responsible unit

    Faculty of Business

    Teachers and responsibilities

    Åsa Fagerudd

    Degree Programme(s)

    Degree Programme in Business Administration

    Assessment scale

    H-5

    Practical training and working life co-operation

    Guest lecturer from communication agency or similar.

    Timing and attendance

    spring 2023

    Student's schedule and workload

    81 hours of work for the student during the course divided into 30 hours of work in class and 51 hours of work on their own.

    Assessment criteria
    Failed (0)

    The student's knowledge does not meet the criteria for the grade 1.

    Assessment criteria – satisfactory (1-2)

    Communication: The student has an understanding of the principles of communication and partly an understanding of communication as a success factor for a company. The student knows some means of successful communication.
    Internal communication: The student understands the basic principles of communication within a company and can partly participate in it.
    External communication: The student can partly participate in a company's external communication.
    Business letter: The student has insights into a written business communication but the documentation has shortcomings. The terminology in this area is partly known.

    Assessment criteria – good (3-4)

    Communication: The student understands the basic principles of communication within a company and understands that a well thought out and well-planned communication is a success factor for a company. The student knows different means of successful communication. .
    Internal communication: The student has a good ability to contribute to and participate in a company's internal communication and has an understanding of the importance of a functioning internal communication.
    External communication: The student has a good ability to contribute to and participate in a company's external communication in a planned and well thought out way.
    Business Letters: The student is well acquainted with different stages of a written business communication and can carry out the required documentation and is familiar with the terminology in the field.

    Assessment criteria – excellent (5)

    Communication: The student has an excellent understanding of the principles of communication within a company and clearly shows an understanding that a well thought out and well planned communication is a success factor for a company. The student is familiar with various means of successful communication.
    Internal communication: The student has an excellent ability to contribute to and participate in a company's internal communication and has an understanding of the importance of a functioning internal communication. The student has an excellent ability to contribute to and participate in a company's internal communication and shows a thorough understanding of the importance of a functioning internal communication.
    External communication: The student has an excellent ability to contribute to and participate in a company's external communication in a planned and well thought out way. The student has excellent ability to contribute and participate in a company's external communication in a creative, well-planned and well-structured way.
    Business Letters: The student demonstrates an excellent ability to participate in written business communication, knows the terminology required and is well acquainted with document preparation rules.