•   Marketing PRE22MF01-3004 12.11.2024-15.12.2024  5 credits  (ÖH23FLEXING) +-
    Competence objectives of the study unit
    The student should be able to:
    - identify and describe the basic terminology in the field of marketing, with focus on industrial marketing.
    - explain the difference between: product focused, market focused, value based and customer centricity
    - understand the marketing mix
    - use the right terminology, view and method regarding collecting, processing, interpret and present market research.
    - do market research in practice, including budget, time planning and reporting.
    - explain the basics in marketing law
    Prerequisites
    Basic Business Economy
    Content of the study unit
    - basic concepts and views in marketing
    - current research and trends in marketing
    - the position of marketing as a company strategic tool
    - the marketing mix in details, purpose and in practice
    - basics in personal selling
    - basics of marketing law and ethics
    - media, social media, influencing and digital solutions in marketing
    Assessment criteria
    Assessment criteria – satisfactory (1-2)
    The student has flaws in her explanation of the theory and concepts both in the exam as well in the exercises. In the exercises, the exam and the market research done action plans, marketing actions is partially based on wrong logics. The market research project is lacking in validity and reliability. The market research report needs improvement to be accepted.
    Assessment criteria – good (3-4)
    The student applies the theory and concepts in the exam, exercises, and the market research almost perfect. Data collection analyzes and action plans are well based with theory support. The methods for conducting a basic market research is good. The market report is well structured, informative and of use for the client.
    Assessment criteria – excellent (5)
    The student describes the basic theory and concept excellent. The exam answers, exercises and the market research have a clear theoretical connection. The deductions from the action plans are logical. The student present and makes improvement to the client in his marketing report. The market report is well written both in terms of language, structure, and design. And the result has a significant benefit for the client.
    Name of lecturer(s)

    Matts Nickull

    Learning material

    Se förverkligande PRE18MF01 (not translated)

    Teaching language

    Swedish

    Timing

    12.11.2024 - 15.12.2024

    Enrollment date range

    15.06.2024 - 19.11.2024

    Group(s)
    • ÖH23FLEXING
    Responsible unit

    Faculty of Technology and Seafaring

    Teachers and responsibilities

    Niklas Kallenberg

    Degree Programme(s)

    Degree Programme in Electrical Engineering and Automation

    Campus

    Vasa, Wolffskavägen 33

    RDI share

    0.00 credits

    Share of online studies

    0.00 credits

    Assessment scale

    H-5