•   Marketing and Sales SKV22EP03-3001 07.01.2025-28.02.2025  5 credits  (EST22D-V) +-
    Competence objectives of the study unit
    • The students understand the importance of marketing
    • The students are familiar with factors that influence consumer behavior
    • The students are familiar with the structure and content of marketing plans
    • The students are able to plan, carry out and analyze different marketing measures within their own area
    • The students are familiar with the basic concepts of service designed marketing
    • The students have been able to practice different ways of marketing for services within their own area
    • The students understand and have knowledge about the process of sales and the significance of the environment for working with sales
    • The students are familiar with the basics for sales techniques within product and service designed marketing
    • The students can apply, analyze and develop an approach that promotes economical, ecological and social sustainability within marketing and sales
    Prerequisites
    SKV22EP01, SKV22EP02
    Content of the study unit
    Marketing and Service Designed Marketing
    Consumer Behavior
    Structure and Content of Marketing Plans
    Marketing Measures
    Concepts of Service Designed Marketing
    Process of Sales
    Sales Techniques within Product and Service Designed Marketing
    Assessment criteria
    Assessment criteria – satisfactory (1-2)
    The student demonstrates superficial competence and basic understanding of the subject
    Assessment criteria – good (3-4)
    The student demonstrates a competence that is related and linked to the literature
    The student can reflect and motivate from his/her point of view
    Assessment criteria – excellent (5)
    The student has an immerse competence and shows a deeper understanding of the subject in relation to the upcoming profession
    Further information
    -
    Name of lecturer(s)

    Jaana Ylimartimo-Nybäck

    Learning material

    Course based on the following literature:
    Skärvad, P., & Olsson, J. (2011). Företagsekonomi 100: Lösningar (13. uppl.). Liber.
    Chaffey, D., & Chadwick, F. (2022). Digital marketing (Eighth edition.). Pearson.


    Open Book Literature. Need to be borrowed and read:
    Johnson, G., Whittington, R., Scholes, K., Angwin, D., & Regnér, P. (2018). Fundamentals of strategy. Pearson. Chap: 2, 3, 4, 5

    Learning methods

    Föreläsningar, diskussioner och praktiska övningar.
    Workshops, öppenbok test, inlämningsarbeten. Slutligt arbete. (not translated)

    Objects, timing and methods of assessment

    Examination consists of submitted assignments and open book test.

    More information is given at course introduction in Moodle.

    1. Marketing and Sale Process 1 cp 10 p
    2. Marketing Analysis 1 cp 30 p
    BY Pestel or Porter
    3. Marketing Plan 1 cp 10 p
    4. Service Concepts in Marketing 0,5 cp
    5. Sale Techniques in Marketing 0,5 cp
    6. Practicing in Marketing 1 cp 50 p
    _____________________________________________
    100 p

    Teaching language

    Swedish

    Timing

    07.01.2025 - 28.02.2025

    Enrollment date range

    01.12.2024 - 06.01.2025

    Group(s)
    • EST22D-V
    Responsible unit

    Faculty of Health and Welfare

    Teachers and responsibilities

    Johanna Nykamb

    Additional information

    This Course focus on the sustainable goal 8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.



    Economic growth should be a positive force for the whole planet.This is why we must make sure that financial progress creates decent and fulfilling jobs while not harming the environment. We must protect labour rights and once and for all put a stop to modern slavery and child labour. If we promote job creation with expanded access to banking and financial services, we can make sure that everybody gets the benefits of entrepreneurship and innovation.



    Specially 8.3 PROMOTE POLICIES TO SUPPORT JOB CREATION AND GROWING ENTERPRISES

    Promote development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity and innovation, and encourage the formalization and growth of micro-, small- and medium-sized enterprises, including through access to financial services.

    Degree Programme(s)

    Degree Programme in Beauty and Cosmetics

    Campus

    Vasa, Wolffskavägen 31

    RDI share

    0.00 credits

    Share of online studies

    0.00 credits

    Assessment scale

    H-5

    Practical training and working life co-operation

    For course assignment is the aim to cooperate with working life

    Exam dates and retake possibilities

    Open book exam
    SWOT Analys
    Business model canvas
    Analysis of a company

    Timing and attendance

    7th January 2025 - 28th February 2025, Campus Alere, Vaasa
    This course is only online.
    Tasks and final exam via Moodle.

    Student's schedule and workload

    The students work 27 hours/cr.
    In class: 50 hrs
    Self study: 85 hrs
    Total: 135 hrs

    Assessment criteria
    Assessment criteria – satisfactory (1-2)

    Studerande påvisar en ytlig kompetens och grundläggande förståelse för ämnet (not translated)

    Assessment criteria – good (3-4)

    Studerande påvisar en kompetens som relateras och kopplas till litteraturen
    Studerande kan reflektera och motivera egna synpunkter (not translated)

    Assessment criteria – excellent (5)

    Studerande har en fördjupad kompetens och visar en djupare förståelse för ämnet i relation till det kommande yrket (not translated)