•   360° OF STRATEGIC BUSINESS COMMUNICATION VAL21001-3001 11.01.2021-05.04.2021  5 credits +-
    Competence objectives of the study unit
    The aim of the course is to provide students with an understanding of the role of communication in process of directing and influencing people in an organization as well as the knowledge of integrated marketing communication.
    Learning goals:
    After the course the students will have an understanding of:
    - Corporate internal communication
    - Corporate external communication
    - Integrated marketing communication
    - Communication tools used in integrated marketing communication (IMC)
    Prerequisites
    Bachelor degree
    Content of the study unit
    STUDY CONTENT
    After the course the students will have an understanding of:
    Corporate internal communication
    Corporate external communication
    Integrated marketing communication
    Communication tools used in integrated marketing
    communication
    Name of lecturer(s)

    Rosmeriany Nahan-Suomela

    Learning methods

    The aim of the course is to provide students with an understanding of the role of communication in process of directing and influencing people in an organization as well as the knowledge of integrated marketing communication.
    Learning goals:
    After the course the students will have an understanding of:
    - Corporate internal communication
    - Corporate external communication
    - Integrated marketing communication
    - Communication tools used in integrated marketing communication (IMC)

    Mode of delivery:
    Kick off Lecture ( Video conference)

    Lectures online:
    Each week you will find lecture videos posted in Moodle introducing you to the key topics and
    concepts covered that week.

    Discussions:
    These are designed to supplement the written theoretical material and help students apply the
    knowledge, skills, and concepts learned.

    Teaching language

    English

    Timing

    11.01.2021 - 05.04.2021

    Enrollment date range

    01.01.2021 - 04.01.2021

    Responsible unit

    Faculty of Business

    Teachers and responsibilities

    Rosmeriany Nahan-Suomela, Sonja Bickford

    Degree Programme(s)

    Degree Programme in Digital Business and Management

    Assessment scale

    H-5

    Timing and attendance

    11.01.2021-31.03.2021