The aim of the course is to provide students with an understanding of the role of communication in process of directing and influencing people in an organization as well as the knowledge of integrated marketing communication.
After the course the students will have an understanding of:
- Corporate internal communication
- Corporate external communication
- Integrated marketing communication
- Communication tools used in integrated marketing communication (IMC)
Mode of delivery:
Kick off Lecture ( Video conference)
Each week you will find lecture videos posted in Moodle introducing you to the key topics and
concepts covered that week.
These are designed to supplement the written theoretical material and help students apply the
knowledge, skills, and concepts learned.
11.01.2021 - 05.04.2021
01.01.2021 - 04.01.2021
Faculty of Business
Rosmeriany Nahan-Suomela, Sonja Bickford
Degree Programme in Digital Business and Management