Study Guide

Objective

The Student
- understands what a story is and how to create it for different purposes
- can use stories to create and strengthen a brand
- understands the connection between stories and emotions
- has knowledge about visual storytelling
- knows how to create a story that leads to call to action
- is aware of ethical dimensions in storytelling

Content

- best practices
- the structure of a story and how to design it
- analysis of stories and images
- writing stories for different purposes
- communicating a story through different channels
- ethical considerations

Location and time

The course will be held via TEAMS on the following dates:

October 24, 16-18
October 31, 16-18
November 7, 16-18
November 14, 16-18
November 21, 16-18
November 28, 16-18
December 5, 16-18

Teachers: Peter Björkroth and Cindy Forsblom

Materials

The lecturers will inform the students about literature at the course introduction.

Teaching methods

The Student
- understands what a story is and how to create it for different purposes
- can use stories to create and strengthen a brand
- understands the connection between stories and emotions
- has knowledge about visual storytelling
- knows how to create a story that leads to call to action
- is aware of ethical dimensions in storytelling

There will be presentations, discussions, individual as well as group work.

Employer connections

N/A

Exam schedules

The lecturers will inform the students about examinations at the course introduction.

International connections

N/A

Completion alternatives

N/A

Student workload

The students will be able to perform 3-5 study credits. More information about this at the course introduction.

Content scheduling

Content
- Best practices
- The structure of a story and how to design it
- Analysis of stories and images
- Writing stories for different purposes
- Communicating a story through different channels
- Ethical considerations

Further information

N/A

Evaluation scale

H-5

Assessment criteria, fail (0)

The student has not followed the instructions for the assignment(s) and shows very weak knowledge within his/her topic. The assignment is missing or is inadequate.
Project work:
The student has not participated in the project work and has not contributed in the process. The contribution of the student cannot be demonstrated or is extremely small.

Assessment criteria, satisfactory (1-2)

The student has partly followed the instructions for the assignment(s) and shows satisfactory knowledge within his/her topic. The content is satisfactory.

Assessment criteria, good (3-4)

The student has followed the instructions for the assignment(s) and shows good or very good knowledge within the topic. The content is good or very good.

Assessment criteria, excellent (5)

The student follows the instructions for the assignment(s) and shows excellent insights. The content is excellent and more or less technically flawless.