ChatGPT in Tourism Companies (2 cr)
Code: VAL24008-3001
General information
Enrollment
12.02.2024 - 12.03.2024
Timing
13.03.2024 - 12.04.2024
Number of ECTS credits allocated
2 op
Mode of delivery
Contact teaching
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Rolf Gammals
Teacher in charge
Rolf Gammals
Objective
The participants
• Learn ChatGPT's basic features and potential for tourism businesses.
• Learn to navigate the interface and perform tasks.
• Gain insight into how ChatGPT can be used to improve efficiency, customer service and engagement.
• Plans own strategy to introduce ChatGPT in his company.
• Share experiences, ideas and expectations on ChatGPT's r
Content
The course introduces participants to the basic use of ChatGPT, as well as how this can be applied to improve customer service, marketing and operational efficiency in the tourism sector.
Evaluation scale
Approved/Rejected
Assessment criteria, approved/failed
Failed/passed
Three submissions
Qualifications
Interest in business development