Digital marketing (5 cr)
Code: FEK22ÅDM01-3001
General information
Enrollment
01.12.2023 - 19.01.2024
Timing
01.01.2024 - 28.04.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Laura Johansson
Groups
-
FEK22D-ÅTradenom (YH), h22, dagstudier, Åbo
Objective
The student:
- can create a digital marketing strategy and plan
- can produce digital content
- has basic knowledge in how to measure and anlyze the effect of marketing in digital channels
Content
- theoretical aspects on digital marketing strategy and plan
- basics in SEO and Analytics
- content marketing
- project in digital marketing
- basics of digital event management and marketing
Evaluation scale
H-5
Qualifications
Basics of Marketing