Study Guide

Objective

Competence objectives of the study period (course)
The student:
- knows how photography is used in advertising
- is familiar with different kinds of media and commercial actors
- knows the basics of advertising rethorics
- knows the basics of marketing
- is familiar with gender perspectives in advertising
- is able to create photography for advertising in a studio and on location
- is familiar with questions about sustainability as it applies to the field of media and advertising
- is aware of the possibilities for photography to influence our views when it comes to stereotypes and representation

Content

Lectures, littérature studies, discussions and assignments.

Evaluation scale

H-5

Qualifications

No prerequisite.