Marketing Cloud Systems (5 cr)
Code: FEK23IT08-3001
General information
Enrollment
07.02.2024 - 31.03.2024
Timing
01.04.2024 - 31.07.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Åbo, Henriksgatan 7
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Laura Johansson
Teacher in charge
Laura Johansson
Objective
The student
- knows how marketing systems are built and is acquainted with various systems
- understands IT solutions that support the marketing process through different modules and/or functions
- can apply the customer journey within a marketing system
- can apply automated processes in marketing systems
- can generate and analyze marketing data
Content
Introduction to most used marketing systems
Integrating data from various systems
Building automated processes in marketing systems according to the customer journey
Marketing data generation and reporting
Evaluation scale
H-5
Qualifications
Basics of Marketing
Marketing in a Digital Environment
Introduction to ERP