Developing a profitable web shop (5 cr)
Code: FEK22ÅFD05-3002
General information
Enrollment
01.12.2023 - 29.03.2024
Timing
01.04.2024 - 31.05.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Kim Friman
Objective
The student:
- is familiar with the most common web shop platforms and knows the strengths and weaknesses of the platforms
- has knowledge in the systems of web shops and an understanding on how to implement them
- knows hot to optimise a web shop with focus on sales improvement
- is familiar with web shop analytics and can make conclusions based on data within an assignment
Content
- platforms for webshops
- profitabiliy within online sales
Evaluation scale
H-5
Qualifications
Basics in Marketing