Study Guide

Objective

The student:
- knows how to develop and maintain customer relations
- knows how to prepare a focused and effective attendance in an international exhibition
- understand the importance of growing a proffessional network
- can identify and analyze customer centered marketing and critically evaluate marketing materials.

Content

Relational marketing
Event marketing
Professional networks
Personal learning environments
The course is based on several of the global sustainbable development goals, in particular Decent work and economic growth

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Students fulfill the objectives of the course, and in the relevant course-making compulsory elements, at a satisfactory level.

Assessment criteria, good (3)

Students fulfill the objectives of the course, and in the relevant course-making compulsory elements, at a good level.

Assessment criteria, excellent (5)

Students fulfill the objectives of the course, and in the relevant course-making compulsory elements, at a excellent level.

Qualifications

no prerequisites