Study Guide

Objective

Competence objectives of the study unit
To provide students with the skill to use different digital tools needed in their field of business. The students will demonstrate competency by completing individual projects.

Learning Objectives (LOs):
The student has the ability to use software to visually communicate information and ideas and create marketing material.
The student has a basic knowledge of user experience design when it comes to creating user-friendly and good-looking apps and websites.

Content

Content of the study unit
Using different software (eg. Adobe Photoshop, Illustrator, InDesign) to visually communicate information and ideas and create marketing material.
Basic knowledge of user experience design when it comes to creating user-friendly and good-looking apps and websites. Using software (eg. Figma or Adobe XD) to create a prototype of an app or a website.

The Student will look through the LinkedIn Learning video material assigned by the instructor and make notes based on the videos. Practical tasks, that are based on video material are done and presented as a screen recording.

Location and time

Autumn 2024 and spring 2025:

Preliminary time plan (may come changes so check Moodle or Peppi for correct time table and correct room):
________________________________________________________
Introduction to Marketing and Graphic Design part of course:
Fri 11 Oct 2024 8:30 - 11:30

Contact hour - Marketing and graphic design computer lab session:
Thu 7 Nov 2024 14:30 - 18:00

Contact hour - Marketing and graphic design computer lab session:
Thu 12 Dec 2024 12:30 - 14:00

TASK 1 DEADLINE: Digital Tools in Business: Marketing and graphic design:
Sun 15 Dec 2024

TASK 2 DEADLINE: Digital Tools in Business: Marketing and graphic design:
Sun 19 Jan 2025

Materials

Material on Moodle and material on LinkedIn Learning (students will get license to LinkedIn Learning)

Teaching methods

The student will look through the LinkedIn Learning video material assigned by the instructor and make notes based on the videos. Practical tasks, that are based on video material are done and presented as a screen recording.

There will be on site classes in computer lab with possibility to join online.

Exam schedules

TASK 1 DEADLINE: Digital Tools in Business: Marketing and graphic design: Sun 15 Dec 2024

TASK 2 DEADLINE: Digital Tools in Business: Marketing and graphic design: Sun 19 Jan 2025

Practical tasks, that are based on video material are done and presented as a screen recording.

Student workload

4 cr x 27 hours = 108 hours
Contact hours: approx 16 hours
Self study: 94 hours (approx 7 hours per week)

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Assessment criteria
Sufficient (1) and Satisfactory (2)
The student hands in a presentation video where practical tasks are presented. At least 60% (grade 1) / 70% (grade 2) of the practical tasks are done according to instructions.

Assessment criteria, good (3)

Good (3)
The student hands in a good presentation video where practical tasks are presented.
At least 75% of the practical tasks are done according to instructions. The student has looked through all video material assigned by the instructor and handed in notes based on the videos.

Very good (4)
The student hands in a very good presentation video where practical tasks are presented.
Most of the practical tasks are very well done according to instructions. The student has looked through all video material assigned by the instructor and handed in well-structured notes based on the videos.

Assessment criteria, excellent (5)

Excellent (5)
The student hands in an excellent presentation video where practical tasks are presented.
All practical tasks are done with excellence according to instructions. The student has looked through all video material assigned by the instructor and handed in well-structured notes based on the videos.

Assessment criteria, approved/failed

Evaluation:
0 for FAIL: No participation in the contact lessons, no participation in the online lessons, no presentation tasks, no return tasks
Numerical for PASS from 1 to 5

Assessment methods and criteria

0 for FAIL: No participation in the contact lessons, no participation in the online lessons, no presentation tasks, no returned tasks.

Assessment criteria, fail (0)

0 for FAIL: No participation in the contact lessons, no participation in the online lessons, no presentation tasks, no returned tasks.

Assessment criteria, satisfactory (1-2)

Sufficient (1) and Satisfactory (2)
The student hands in a presentation video where practical tasks are presented. At least 60% (grade 1) / 70% (grade 2) of the practical tasks are done according to instructions.

Assessment criteria, good (3-4)

Assessment criteria – good (3)
The student hands in a good presentation video where practical tasks are presented.
At least 75% of the practical tasks are done according to instructions. The student has looked through all video material assigned by the tutor and handed in notes based on the videos.

Assessment criteria – very good (4)
The student hands in a very good presentation video where practical tasks are presented.
Most of the practical tasks are very well done according to instructions. The student has looked through all video material assigned by the tutor and handed in well-structured notes based on the videos.
Hand-in must be done within two weeks after deadline.

Assessment criteria, excellent (5)

Assessment criteria – excellent (5)
The student hands in an excellent presentation video where practical tasks are presented.
All practical tasks are done with excellence according to instructions. The student has looked through all video material assigned by the tutor and handed in well-structured notes based on the videos.
Hand-in must be done before deadline.

Qualifications

No prior knowledge requirements