Marketing Law (5 cr)
Code: FEK23ÅDM04-3001
General information
Enrollment
09.12.2023 - 22.01.2024
Timing
19.01.2024 - 31.03.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Anna Lönngren
Groups
-
FEK22D-ÅTradenom (YH), h22, dagstudier, Åbo
Objective
The student:
- knows the laws, regulations and ethical principles that govern marketing and sales
- can apply the General Data Protection Regulation and GDPR
- is familiar with IPR issues
- is familiar with Incoterms and contract formation
Content
- consumer protection law
- unfair behaviour
- competition
- IPR and GDPR issues
- Incoterms and contracts
Evaluation scale
H-5
Qualifications
- none