Data, Analysis and Automation (5 cr)
Code: FEK23ÅAD01-3001
General information
Enrollment
15.06.2024 - 03.09.2024
Timing
02.09.2024 - 31.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Degree programmes
- Degree Programme in Business Administration
Teachers
- Håkan Sourander
Groups
-
FEK22D-ÅTradenom (YH), h22, dagstudier, Åbo
Objective
The student:
- understands the dynamics between data, analytics and automation
- is familiar with the principles of marketing automation and a software program
- is familiar with the principles of business intelligence and the use of software
- masters website analytics and can use a software application
- knows the principles of big data, databases and their use
Content
- AI
- marketing automation
- business intelligence
- Google Analytics
- big data, databases
Evaluation scale
H-5
Qualifications
Digital Marketing