E-commerce (5 cr)
Code: FEK23ÅAD02-3001
General information
Enrollment
15.06.2024 - 27.10.2024
Timing
02.09.2024 - 31.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Kim Friman
Groups
-
FEK22D-ÅTradenom (YH), h22, dagstudier, Åbo
Objective
The student:
- creates a general understanding of e-commerce as an industry
- understands the importance and complexity of creating seamless shopping experiences
- recognizes the importance of marketing in e-commerce networks and partnerships
- can analyse and optimise an online store's buying process
Content
- background, current themes and dynamics
- system integrations, AI and sustainability aspects in focus
- buying process
- metrics, steps and formulas
Evaluation scale
H-5
Qualifications
Digital Marketing