Study Guide

Objective

Objectives of the study unit:
To provide students with an understanding of the role of communication in process of directing and influencing people in an organization as well as the knowledge of integrated marketing communication.
Learning objectives:
After the course the students will have an understanding of:
- Corporate internal communication
- Corporate external communication
- Integrated marketing communication
- Communication tools used in integrated marketing communication (IMC)

Content

Content of the study unit:
Corporate internal communication
Corporate external communication
Integrated marketing communication
Communication tools used in integrated marketing communication

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Sufficient (1) and Satisfactory (2)
Participation in the online lessons and in the contact lessons, returned tasks.

Assessment criteria, good (3)

Good (3) and Very good (4)
Active participation in the online and in the contact lessons, returned tasks with good outcomes.

Assessment criteria, excellent (5)

Excellent (5)
Very active participation in the online lessons and in the contact lessons, returned tasks with excellent outcomes.

Assessment criteria, approved/failed

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the online lessons, no participation in the contact lessons, no returned tasks.

Qualifications

No prerequisites