Study Guide

Objective

Objectives of the study unit:
To provide students with an understanding and knowledge of digital marketing and its role in planned and strategic marketing communication.
After the course, the students will have an understanding of:
- Digital marketing channels
- How and why to use digital marketing for different goals in media strategy
- The latest digital ad technologies
- How to develop, evaluate, and execute a digital marketing plan and strategy

Content

Contents of the study unit:
- Digital marketing channels
- How and why to use digital marketing for different goals in media strategy
- The latest digital ad technologies
- How to develop, evaluate, and execute a digital marketing plan and strategy

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Sufficient (1) and Satisfactory (2)
Participation in the online lessons and in the contact lessons, returned tasks.

Assessment criteria, good (3)

Good (3) and Very good (4)
Active participation in the online and in the contact lessons, returned tasks with good outcomes.

Assessment criteria, excellent (5)

Excellent (5)
Very active participation in the online lessons and in the contact lessons, returned tasks with excellent outcomes.

Assessment criteria, approved/failed

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the online lessons, no participation in the contact lessons, no returned tasks.

Qualifications

No prerequisites