Study Guide

Objective

know what you need to consider to find and meet your digital audience

have knowledge of digital distribution solutions and the possibilities of that technology to include, interact with and invite the audience, to experiment and do something new or different.

have the basics of communicating with your audience through the digital lens, creating a good environment and giving a professional impression

Content

build a relationship with and add value to your audience

knowledge of the digital set-up and its possibilities to reach the audience

capturing the audience and reaching out through inclusion and communication

Evaluation scale

H-5

Assessment criteria, approved/failed

Participation in contact teaching and submitted, approved course assignments

Qualifications

working experience in the creative sector