Study Guide

Objective

• The students are ready to create for all stages in life the ultimate service module that suits the client
• The students have the ability and preparedness to meet and cooperate with different kind of client personalities and are able to respond to the client’s needs and wishes through style consulting
• The students function as style consultants and can apply their knowledge about different products when giving the client advice
• The students have the preparedness to plan makeup and hair to create suitable looks with clothing and accessories
• The students have knowledge about fashion, trends and colors for the season and can adapt it to creating the client’s style and looks
• The students can create a complete and sustainable wardrobe for the client
• The students are familiar with the work as a personal shopper and comply it during style consultation
• The students can apply, analyze and develop looks and an approach that promotes economical, ecological and social sustainability for clothing and accessories, body image, consumtion, fashion and trends for the season and wardrobe

Content

Stages in Life and Personal Style
Ultimate Service Module
Client Personalities
Style Consulting
Products
Suitable Looks with Clothing and Accessories
Fashion, Trends and Colors for the Season
Complete and Sustainable Wardrobe
Personal Shopper

Location and time

25th August to 1 October 2025 at Campus Alere Vasa (Some part will be arranged as study visits)

Materials

Jonsson, A., Egels-Zandén, N., Hagberg, J., Lammgård, C., & Sundström, M. (2017). Handelns digitalisering och förändrade affärer.

Virtanen, H., Ravald, A., Björk, P., & Lundström, J. (2022-01-01). Marknadsföringen har en avgörande roll i förändringsarbetet. Ekonomiska samfundets tidskrift, 3, 24-29.

Rislund, C., & Jonasson, G. (2022). Handbok i tjänstedesign: Kund- och användarcentrerat utvecklingsarbete steg för steg (Tredje upplagan.). [Rislund, Carina].

Gustavsson, J. (2022). Influencer marketing i praktiken: Strategi, ekonomi & juridik (Första upplagan.). Sanoma utbildning.

Moxnes, P., Lindelöf, I., & Lindelöf, I. (2008). Fasettmänniskan: Teori och forskning om personlighet och roller. Studentlitteratur.

Teaching methods

The course will be based on a study visit to Helsinki on either September 15 or 16. Participation in the visit is, of course, voluntary, but if you choose not to attend, you will be given compensatory assignments. Students are responsible for the cost of their own train ticket.

- The assessment for the course is based on:
- Planning
- An image portfolio from the study visits.
– Those who do not participate in the visits must create an image portfolio using borrowed images, as well as write an essay for each visit min 5000 word. It’s much more fun and easier to take part in the day in Helsinki.

Employer connections

Study visit to different companys

Exam schedules

Information in Moodle

Student workload

The students work 27 hours/cr.
In class: 20 hrs
Study visit: 20-40 hrs
Self study: 88-68 hrs
Total: 108 hrs

Further information

More information is given at course introduction an based of discussion.

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

The student demonstrates superficial competence and basic understanding of the subject

Assessment criteria, good (3)

The student demonstrates a competence that is related and linked to the literature
The student can reflect and motivate from his/her point of view

Assessment criteria, excellent (5)

The student has an immerse competence and shows a deeper understanding of the subject in relation to the upcoming profession

Assessment methods and criteria

The course is evaluated based on grades (0-5) for assignments (individual or in pairs).Total points are calculated, and a grade is given based on an assessment total points.

Assessment criteria, satisfactory (1-2)

Studerande påvisar en ytlig kompetens och grundläggande förståelse för ämnet

Assessment criteria, good (3-4)

Studerande påvisar en kompetens som relateras och kopplas till litteraturen
Studerande kan reflektera och motivera egna synpunkter

Assessment criteria, excellent (5)

Studerande har en fördjupad kompetens och visar en djupare förståelse för ämnet i relation till det kommande yrket

Qualifications

SKV22SK01, SKV22SK02, SKV22SK03

Further information

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