Studieguide

Lärandemål

The student:
- knows how to develop and maintain customer relations
- knows how to prepare a focused and effective attendance in an international exhibition
- understand the importance of growing a proffessional network
- can identify and analyze customer centered marketing and critically evaluate marketing materials.

Innehåll

relational marketing
event marketing
professional networks
personal learning environments
the course is based on several of the global sustainbable development goals, in particular Decent work and economic growth

Vitsordsskala

H-5

Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)

Students fulfill the objectives of the course, and in the relevant course-making compulsory elements, at a satisfactory level.

Arviointikriteerit, goda-synnerligen goda (3-4)

Students fulfill the objectives of the course, and in the relevant course-making compulsory elements, at a good level.

Arviointikriteerit, berömliga (5)

Students fulfill the objectives of the course, and in the relevant course-making compulsory elements, at a excellent level.

Förkunskapskrav

no prerequisites