Upscaling and International Expansion (5 cr)
Code: FEK23ÅAD04-3001
General information
Enrollment
02.12.2024 - 02.03.2025
Timing
07.01.2025 - 27.04.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Campus
Åbo, Henriksgatan 7
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Kim Friman
Teacher in charge
Maria Westerlund
Groups
-
FEK22D-ÅTradenom (YH), h22, dagstudier, Åbo
Objective
The student:
- understands the principles of enabling scalable business operations
- can identify and analyze general approaches for international expansion
- knows marketing in an international business environment
- is familiar with financing alternativies for scalable and international expansion
- is able to consider different expansion alternatives from a sustainability perspective
Content
- scalable business operations
- methods for international expansion and market entry
- international marketing
- financing
Location and time
Campus Åbo
Materials
Please see Moodle
Teaching methods
- lectures
- self studies
- presentations and assignments
Evaluation scale
H-5
Assessment methods and criteria
- Project (50%): Create a detailed plan for upscaling and expansion
- Individual assignments (30%): Market analysis, strategy work, etc.
- Active participation and teamwork (20%): Discussions and presentations during the course
Qualifications
20 ects in marketing