Digital Marketing (5 cr)
Code: FEK23ÅDM03-3002
General information
Enrollment
02.12.2024 - 02.02.2025
Timing
07.01.2025 - 27.04.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Campus
Åbo, Henriksgatan 7
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Laura Johansson
Teacher in charge
Maria Westerlund
Groups
-
FEK23D-ÅTradenom (YH), h23, dagstudier, Åbo
Objective
The student:
- recognizes the purpose of different social media and digital platforms
- can implement a marketing plan
- can create digital content based on a content plan
- knows the basics of how to measure and analyse the impact of marketing in digital channels
Content
- theoretical aspect of digital marketing strategy and plan
- basics of SEO and Analytics
- content marketing
- digital marketing project
Evaluation scale
H-5
Qualifications
Basics of Marketing