Study Guide

Objective

The student
- knows how marketing systems are built and is acquainted with various systems
- understands IT solutions that support the marketing process through different modules and/or functions
- can apply the customer journey within a marketing system
- can apply automated processes in marketing systems
- can generate and analyze marketing data

Content

Introduction to most used marketing systems
Integrating data from various systems
Building automated processes in marketing systems according to the customer journey
Marketing data generation and reporting

Evaluation scale

H-5

Qualifications

Basics of Marketing
Marketing in a Digital Environment
Introduction to ERP