Study Guide

Location and time

September–November, Wednesdays from 2–4 PM (break during weeks 41 & 44)

Materials

Mariah ben Salem Dynehäll & Anna Lärk Ståhlberg: Loopa. Liber.
Alexander Osterwalder & Yves Pigneur: Business Model Generation
Steve Blank: the Startup Owners Manual
Sara Saraswathy: Effectual entrepreneurship
Eric Ries: The lean start up
Rackham: SPIN selling
Carson & Wilmot: The 5 disciplines for creating what customers want
Kim & Marbougne: Blue Ocean Strategy

Teaching methods

8 workshops
Independent work with business model & iteration
Assignments between the sessions

Employer connections

During the course, a real business idea is developed, which can be connected to various collaboration partners.

Exam schedules

The examination takes the form of a report with a deadline of November 28, 2025

Student workload

16 hours of workshops.
65 hours of independent work on assignments, iteration, and writing the final report

Evaluation scale

H-5

Assessment methods and criteria

Assessment is based on participation during workshops, the quality of submitted assignments, and an individual final report. Any absence from in-person sessions should be compensated.
Late submissions will be graded one grade lower (for the individual assignment).

Assessment criteria, fail (0)

You have not participated in the workshops.
You have not submitted a final report.

Assessment criteria, satisfactory (1-2)

You have missed workshops.
Your activity during the in-person sessions is low.
Your assignments and your final report are inadequate.

Assessment criteria, good (3-4)

You have been present and participated actively in the workshops.
Your assignments and your final report are of good quality.

Assessment criteria, excellent (5)

You have been present and participated very actively in the workshops.
You have contributed to improving the other participants' business ideas.
Your assignments and your final report are of high quality.