Study Guide

Objective

After completing the course, the student should be able to independently plan, participate in and evaluate an export venture. The student should be familiar with the basic concepts, tasks and objectives of international trade. Knowledge of the trade blocs of the world and the European integration. Knowledge of international trends and knowing how information can be obtained. The student should have knowledge of rules and customs in the destionation countries and be able to name the most important authorities in the area.

In addition, the student should be able to:
-Evaluate their own work and that of others
-Critically study and give feedback to report works
-Crictically evaluate different technical methods
-Account for and discuss opinions
-Argument and reason around technical questions

Content

International Marketing and Strategy Models.
The International Market.
Trading Blocs
Market Surveys.
Market Mix and Pricing, Legal Protection and Patents.
International Marketing Communication,
Organization of Sales, Choice of Partner
Trade Statistics

Materials

See Moodle

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Can describe the export motives of a company. Can read international trade statistics and payment/order documents.
Knows basic evaluation systems regarding risks and opportunities in export initiatives
Understands the use of basic competition for export efforts.
Is familiar with international trade statistics and payment movements.
Knows criteria for selecting agents and distribution channels.

Assessment criteria, good (3)

Can analyze simple statistics on international trade and macroeconomic data. Has basic skills in statistics and business law and mathematics.
Knows the basics of international market research. Has knowledge of international alliances, chambers of commerce and trade organizations.
Can use knowledge from different disciplines as tools to find business advantage.
Is aware of the importance of exports and knows export companies at national and regional level. Had basic insights in the foreign trade associations and regional export promotion organizations
Can prepare basic decision support documentation for cooperation with network operators

Assessment criteria, excellent (5)

Can analyze and take stock of trade statistics. Can identify export documents and can provide basic price estimates for both import and export.
Can describe the need for internationalization. Is aware that export is a realistic option for companies.
Uses knowledge from several disciplines in synthesis
Can present basic criteria for evaluating international activities.
Knows where to find information, orientation opportunities and key partners in the international arena

Qualifications

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Further information

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