Digital Marketing (5 cr)
Code: FEK23ÅDM03-3003
General information
Enrollment
02.12.2025 - 15.02.2026
Timing
01.01.2026 - 30.04.2026
Number of ECTS credits allocated
5 cr
Mode of delivery
Contact teaching
Unit
Faculty of Business
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Laura Johansson
Groups
-
FEK24D-ÅTradenom (YH), h24, dagstudier, Åbo
Objective
The student:
- recognizes the purpose of different social media and digital platforms
- can implement a marketing plan
- can create digital content based on a content plan
- knows the basics of how to measure and analyse the impact of marketing in digital channels
Content
- theoretical aspect of digital marketing strategy and plan
- basics of SEO and Analytics
- content marketing
- digital marketing project
Evaluation scale
H-5
Qualifications
Basics of Marketing