Basics of Marketing (5 cr)
Code: FEK23ÅAU01-3003
General information
Enrollment
02.12.2025 - 11.01.2026
Timing
01.01.2026 - 30.04.2026
Number of ECTS credits allocated
5 cr
Mode of delivery
Contact teaching
Unit
Faculty of Business
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Marika Nygårdas
- Jere Niemi
- Kim Friman
Groups
-
FEK25D-ÅTradenom (YH), h25, dagstudier, Åbo
Objective
The student:
- is familiar with the basic terms and concepts in marketing
- understands the importance of and can apply a customer-oriented approach
- has basic knowledge of and can analyse the consumer’s buying behaviour
- can draw up a simple marketing plan as well as realize it by means of competitive tools in marketing
Content
- basics in marketing
- consumer buying behaviour
- customer-oriented approach
- marketing plan
Evaluation scale
H-5
Qualifications
none