Study Guide

Objective

Students will

- have insight into different business models in the music industry. This includes different streaming services, live concerts, merchandise and sponsorship.

- can market themselves as a musician, create a strong online presence and manage PR-related activities.

- is familiar with different distribution channels for music, including digital platforms, record labels, publishing companies, and how to reach out with your product

- masters financial and budget planning for a music production

- have knowledge of different markets and cultures in the music industry

- is familiar with legal rights and obligations in the music industry

Content

- Historical overview of the music industry
- Current trends and challenges
- Business models and revenue streams:
Streaming services, music file sales and physical products.
- Live concerts, sponsorship and merchandise
- Marketing and PR for musicians
- Social media and PR-related activities
- Distribution and sales:
Digital distribution via platforms such as Spotify, Apple Music and YouTube
- Record labels, publishers and self-publishing
- Music industry finance and budget planning
- Networking and collaboration with other musicians, producers and industry experts

Materials

The teacher will provide educational materials.

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Grade 1 (pass) The student - participates in the course according to the mandatory attendance requirements - completes assignments and receives a passing grade - understand the basic contents of the course of studies

Grade 2 (fair) The student - participates in the course - completes assignments in an independent manner - hands in the required assignments - understand the contents of the course of studies - gathers information independently

Assessment criteria, good (3)

Grade 3 (good) The student - actively participates in the course - completes assignments independently and in a manner that shows initiative - hands in the required assignments on time - understand the contents of the course of studies - gathers information independently

Grade 4 (very good) The student - actively participates in the course - completes assignments independently and in a manner that shows initiative - hands in the required assignments on time - understand the contents of the course of studies and applies the knowledge in their own work - gathers information independently and applies the knowledge in their own work

Assessment criteria, excellent (5)

Grade 5 (excellent) The student - The student - actively participates in the course - completes assignments independently and in a manner that shows initiative - hands in the required assignments on time- understand the contents of the course of studies and applies the knowledge in their own work - gathers information independently and applies the knowledge in their own work - demonstrates the development of their own professional identity

Qualifications

Entreprenörskap 1 & 2

Further information

The course is based on global sustainability goals, emphasising the importance of cooperation, inclusion, accessibility, sustainable productions and the availability of good education for everyone.
Flexible teaching using a combination of remote studies and studies on location.
Guest lecturers and master courses will be held remotely when pedagogically motivated, in order to reduce travels and emissions.