Digital marketingLaajuus (5 cr)
Code: FEK22ÅDM01
Credits
5 op
Objective
The student:
- can create a digital marketing strategy and plan
- can produce digital content
- has basic knowledge in how to measure and anlyze the effect of marketing in digital channels
Content
- theoretical aspects on digital marketing strategy and plan
- basics in SEO and Analytics
- content marketing
- project in digital marketing
- basics of digital event management and marketing
Qualifications
Basics of Marketing
Enrollment
30.11.2024 - 31.01.2025
Timing
06.01.2025 - 28.02.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Håkan Sourander
Groups
-
INF23F-ÅTradenom (YH), informationsbehandling, 2023
-
INF24F-ÅTradenom (YH), informationsbehandling, 2024
Objective
The student:
- can create a digital marketing strategy and plan
- can produce digital content
- has basic knowledge in how to measure and anlyze the effect of marketing in digital channels
Content
- theoretical aspects on digital marketing strategy and plan
- basics in SEO and Analytics
- content marketing
- project in digital marketing
- basics of digital event management and marketing
Evaluation scale
H-5
Qualifications
Basics of Marketing
Enrollment
01.12.2023 - 19.01.2024
Timing
01.01.2024 - 28.04.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Laura Johansson
Groups
-
FEK22D-ÅTradenom (YH), h22, dagstudier, Åbo
Objective
The student:
- can create a digital marketing strategy and plan
- can produce digital content
- has basic knowledge in how to measure and anlyze the effect of marketing in digital channels
Content
- theoretical aspects on digital marketing strategy and plan
- basics in SEO and Analytics
- content marketing
- project in digital marketing
- basics of digital event management and marketing
Evaluation scale
H-5
Qualifications
Basics of Marketing
Enrollment
15.06.2023 - 22.10.2023
Timing
23.10.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Campus
Vasa, Wolffskavägen 33
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Kajsa From
Teacher in charge
Anna-Lena Berglund
Groups
-
ÖH23FEK-FLEXÖppna YH, Flexibelt till tradenom
Objective
The student:
- can create a digital marketing strategy and plan
- can produce digital content
- has basic knowledge in how to measure and anlyze the effect of marketing in digital channels
Content
- theoretical aspects on digital marketing strategy and plan
- basics in SEO and Analytics
- content marketing
- project in digital marketing
- basics of digital event management and marketing
Evaluation scale
H-5
Qualifications
Basics of Marketing