Digital marketing (5 cr)
Code: FEK22ÅDM01-3003
General information
Enrollment
30.11.2024 - 31.01.2025
Timing
06.01.2025 - 28.02.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Håkan Sourander
Groups
-
INF23F-ÅTradenom (YH), informationsbehandling, 2023
-
INF24F-ÅTradenom (YH), informationsbehandling, 2024
Objective
The student:
- can create a digital marketing strategy and plan
- can produce digital content
- has basic knowledge in how to measure and anlyze the effect of marketing in digital channels
Content
- theoretical aspects on digital marketing strategy and plan
- basics in SEO and Analytics
- content marketing
- project in digital marketing
- basics of digital event management and marketing
Evaluation scale
H-5
Qualifications
Basics of Marketing