Study Guide

Objective

know the basics of digital marketing

be able to target your marketing to the right audiences

find the right digital channel for your own marketing activities.

understand the basic principles of how algorithms work and be able to utilise them

Content

Content & Channels - what you have to say and who you want to reach. Where your audience is and how best to communicate with them.

Message & Packaging - how can you communicate with your target audience in a smart way and package what you have to offer in an attractive way?

Platforms & Dissemination - we take a closer look at different platforms that enable digital marketing and the principles behind them linked to algorithms.

Materials

Any study materials are linked to on Moodle.

Evaluation scale

H-5

Assessment criteria, approved/failed

Participation in contact teaching and submitted, approved course assignments

Qualifications

professional working experience in the creative sector

Objective

know the basics of digital marketing

be able to target your marketing to the right audiences

find the right digital channel for your own marketing activities.

understand the basic principles of how algorithms work and be able to utilise them

Content

Content & Channels - what you have to say and who you want to reach. Where your audience is and how best to communicate with them.

Message & Packaging - how can you communicate with your target audience in a smart way and package what you have to offer in an attractive way?

Platforms & Dissemination - we take a closer look at different platforms that enable digital marketing and the principles behind them linked to algorithms.

Evaluation scale

H-5

Assessment criteria, approved/failed

Participation in contact teaching and submitted, approved course assignments

Qualifications

professional working experience in the creative sector