Study Guide

Objective

The student
- Understands company internationalization from theoretical and practical perspectives
- Knows internationalization strategies and -methods
- Knows how to conduct different analyses in a company’s internationalization process

Content

- Reasons for companies to internationalize
- Opportunities and barriers in internationalization
- Business and market entry strategies in internationalization
- Choice of markets and use of analyses (macro and micro business environment)

Qualifications

Basics of International Business
Cultural Knowledge and Different Market Areas

Assessment criteria, satisfactory (1)

Students understand the concept of internationalization and can identify the drivers and barriers in the internationalization process.
Students are familiar with internationalization strategies, modes of entry, and the basic principles for market selection.
Students apply limited theory and concepts in examples and business cases.

Assessment criteria, good (3)

Students have a strong understanding of the concept of internationalization and can identify a wide range of drivers and barriers in the internationalization process.
Students are well-acquainted with internationalization strategies, modes of entry, and the fundamental principles of market selection.
Students effectively apply theory and concepts to examples and business cases.

Assessment criteria, excellent (5)

Student has a very deep understanding of the concept of internationalization and can identify a comprehensive range of causes and obstacles in the process. Student has very good knowledge of internationalization strategies and establishment forms and uses advanced principles in market selection. Student applies theory and concepts in a comprehensive and innovative way in examples and business cases.