Study Guide

Objective

- Can analyze, plan and implement marketing for international markets
- Know the marketing mix in international markets
- Understand cultural differences in international marketing
- Develop skills in presentation techniques and oral presentation in English, focusing on clarity, professionalism, and intercultural awareness.

Content

- Marketing planning for international markets
- Marketing mix in international markets
- Cultural differences in international marketing
- Presentation techniques in business situations
- Intercultural communication in international business environments

Qualifications

Basics of International Business
Cultural Knowledge and Different Market Areas
Company Internationalization

Assessment criteria, satisfactory (1)

Students have a comprehensive understanding of market planning for international markets and a basic understanding of competitive tools in marketing.
Students have an overall understanding of how cultural differences impact international marketing.
Students apply limited theory and concepts to examples and business cases.
Students demonstrate basic skills in oral presentation in English.

Assessment criteria, good (3)

Students can carry out market planning for international markets and have a good understanding of competitive tools in marketing.
Students have a good understanding of cultural differences in international marketing.
Students effectively apply theory and concepts to examples and business cases.
Students demonstrate clear and professional presentation techniques and integrate intercultural awareness into the presentation.

Assessment criteria, excellent (5)

Students can analyze and implement market planning for international markets and have an in-depth understanding of competitive tools in marketing.
Students have an advanced understanding of cultural differences in international marketing.
Students apply theory and concepts comprehensively in examples and business cases.
Students deliver persuasive and well-structured presentations in English that demonstrate advanced intercultural communication skills and business presentation techniques.