Study Guide

Objective

People's media habits are changing in symbiosis with digital technology in an increasingly global world. This is where your writing develops and also the art of formulating stories - storytelling in general is something that both enriches and lays the foundation for creative writing. The course focuses on word processing, group coaching and storytelling as a basis for being able to write both professionally in your profession and everyday life but also strengthen your creative side and self-confidence in text production.

Content

The student:
- has knowledge in leadership: positive formulations and motivational conversations
- can handle communication: basic marketing, thumb rules, pitfalls and cliches, manipulation / behavioral influence
- has knowledge in internal communication; Create an internal coffee room - communication channels that work.
- has the ability to write in Swedish

Qualifications

Basic knowledge in marketing and communication

Assessment criteria, satisfactory (1)

The student has a basic knowledge. The student knows the essentials but the substance itself is limited. The written work submitted is according to the instructions but shows that the analysis itself could still be built on.

Assessment criteria, good (3)

The student can account for the literature, give motivations, analyze and reflect. The written work shows that students master the subject and the area and have familiarized themselves with the issues. Students can translate theory into practice at different levels

Assessment criteria, excellent (5)

The student: shows knowledge, maturity and analysis beyond the ordinary. The student master the whole - even more in detail. The questions are relevant and the written information shows an excellent insight into the problems as well as a certainty where the answers show that students have understood the questions and can come up with suggestions for solutions. Students can make deeper analyzes of the theoretical material and reason at a deeper level.