Principles of MarketingLaajuus (5 cr)
Code: FEKÅ19TPE05
Credits
5 op
Objective
The student:
- has a good grasp of the fundamental principles of marketing.
- understands how to create value for the customer.
- is able to carry out customer segmentation.
- is able to choose the correct channels to reach the target group with his/her message.
Content
See course plan
Qualifications
See course plan
Assessment criteria, satisfactory (1)
See course plan
Assessment criteria, good (3)
See course plan
Assessment criteria, excellent (5)
See course plan
Assessment criteria, approved/failed
See course plan
Materials
See course plan
Further information
See course plan
Enrollment
15.06.2022 - 11.09.2022
Timing
01.08.2023 - 31.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Campus
Åbo, Henriksgatan 7
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Laura Johansson
Teacher in charge
Anna-Lena Berglund
Groups
-
ÖH21FLEXFEKÖppna YH, Flexibelt till tradenom
Objective
The student:
- has a good grasp of the fundamental principles of marketing.
- understands how to create value for the customer.
- is able to carry out customer segmentation.
- is able to choose the correct channels to reach the target group with his/her message.
Content
See course plan
Location and time
Studies on Moodle learning platform
14 August 2023 - 31 May 2024
Evaluation scale
H-5
Assessment criteria, satisfactory (1)
See course plan
Assessment criteria, good (3)
See course plan
Assessment criteria, excellent (5)
See course plan
Assessment criteria, approved/failed
See course plan
Qualifications
See course plan
Further information
See course plan
Enrollment
11.06.2021 - 31.05.2023
Timing
13.09.2021 - 30.06.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Campus
Åbo, Henriksgatan 7
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Kim Friman
Teacher in charge
Anna-Lena Berglund
Groups
-
ÖH21FLEXFEKÖppna YH, Flexibelt till tradenom
Objective
The student:
- has a good grasp of the fundamental principles of marketing.
- understands how to create value for the customer.
- is able to carry out customer segmentation.
- is able to choose the correct channels to reach the target group with his/her message.
Content
See course plan
Location and time
13.9.2022-31.7.2023
Studies on Moodle learning platform
Evaluation scale
H-5
Assessment criteria, satisfactory (1)
See course plan
Assessment criteria, good (3)
See course plan
Assessment criteria, excellent (5)
See course plan
Assessment criteria, approved/failed
See course plan
Qualifications
See course plan
Further information
See course plan