Studieguide

Studieperiodens (kursens) lärandemål

The Student:
- understands the importance of branding for a business.
- is familiar with the main theoretical models and processes for brand building.
- knows how to analyse, build and develop a brand.
- masters the basics of brand communication, both internally and externally.
- manages metrics for brand performance.

Studieperiodens (kursens) innehåll

Further details will be published in the actual course plan. The course may change yearly.

Förkunskapskrav

Basic knowledge in marketing

Bedömningskriterier, tillräcklig (1)

Further details will be published in the actual course plan. The course may change yearly.

Bedömningskriterier, goda-synnerligen goda (3-4)

Further details will be published in the actual course plan. The course may change yearly.

Bedömningskriterier, berömliga (5)

Further details will be published in the actual course plan. The course may change yearly.

Bedömningskriterier, godkänt/underkänt

Further details will be published in the actual course plan. The course may change yearly.

Studiematerial och rekommenderad litteratur

Further details will be published in the actual course plan. The course may change yearly.

Mera information

Further details will be published in the actual course plan. The course may change yearly.