Building and Developing BrandsLaajuus (5 cr)
Code: FEKÅ19MF02
Credits
5 op
Objective
The Student:
- understands the importance of branding for a business.
- is familiar with the main theoretical models and processes for brand building.
- knows how to analyse, build and develop a brand.
- masters the basics of brand communication, both internally and externally.
- manages metrics for brand performance.
Content
Further details will be published in the actual course plan. The course may change yearly.
Qualifications
Basic knowledge in marketing
Assessment criteria, satisfactory (1)
Further details will be published in the actual course plan. The course may change yearly.
Assessment criteria, good (3)
Further details will be published in the actual course plan. The course may change yearly.
Assessment criteria, excellent (5)
Further details will be published in the actual course plan. The course may change yearly.
Assessment criteria, approved/failed
Further details will be published in the actual course plan. The course may change yearly.
Materials
Further details will be published in the actual course plan. The course may change yearly.
Further information
Further details will be published in the actual course plan. The course may change yearly.