Study Guide

Objective

The student:
Understands the importance of marketing when creating customer networks
Can analyze the market by means of an external analysis
Can define a meaningful marketing strategy
Understand what opportunities different marketing channels offer
Can evaluate the marketing process and adapt it to the sales profile and the right customer group
Understands how the sales process can be adapted to the business
Know how to determine the right price for goods and services
Knows about invoicing methods
Can design tenders, quotations and VAT invoices

Content

The importance of marketing in small businesses and its role for managing customer relationships
Important concepts and processes in marketing
Market analysis: Customer and competition analysis
Planning a customized marketing strategy
Pricing of goods and services
Billing methods
Design of tenders, quotations and VAT invoices

Qualifications

No previous knowledge is required