Study Guide

Objective

The student:
- understands the principles of enabling scalable business operations
- can identify and analyze general approaches for international expansion
- knows marketing in an international business environment
- is familiar with financing alternativies for scalable and international expansion
- is able to consider different expansion alternatives from a sustainability perspective

Content

- scalable business operations
- methods for international expansion and market entry
- international marketing
- financing

Location and time

Campus Åbo. Pls see Moodle for detailed timetable.

Materials

Pls see Moodle.

Teaching methods

- lectures
- self studies
- presentations and assignments

Employer connections

The student:
▪ understands the principles of enabling scalable business operations
▪ can identify and analyse general approaches for international expansion
▪ knows marketing in an international business environment
▪ is familiar with financing alternatives for scalable and international expansion
▪ is able to consider different expansion alternatives from a sustainability perspective

Exam schedules

Pls see Moodle

Completion alternatives

N/A

Student workload

▪ Lectures and workshops & Individual assignments (67,5h)
▪ Project (67,5h)

Evaluation scale

H-5

Assessment methods and criteria

- Project (50%): Create a detailed plan for upscaling and expansion
- Individual assignments (50%): Market analysis, strategy work, etc.
- Active participation and teamwork: Discussions and presentations during the course

Qualifications

20 ects in marketing