Study Guide

Objective

Students will

- have insight into different business models in the music industry. This includes different streaming services, live concerts, merchandise and sponsorship.

- can market themselves as a musician, create a strong online presence and manage PR-related activities.

- is familiar with different distribution channels for music, including digital platforms, record labels, publishing companies, and how to reach out with your product

- masters financial and budget planning for a music production

- have knowledge of different markets and cultures in the music industry

- is familiar with legal rights and obligations in the music industry

Content

- Historical overview of the music industry
- Current trends and challenges
- Business models and revenue streams:
Streaming services, music file sales and physical products.
- Live concerts, sponsorship and merchandise
- Marketing and PR for musicians
- Social media and PR-related activities
- Distribution and sales:
Digital distribution via platforms such as Spotify, Apple Music and YouTube
- Record labels, publishers and self-publishing
- Music industry finance and budget planning
- Networking and collaboration with other musicians, producers and industry experts

Qualifications

Entreprenörskap 1 & 2

Assessment criteria, satisfactory (1)

Grade 1 (pass) The student - participates in the course according to the mandatory attendance requirements - completes assignments and receives a passing grade - understand the basic contents of the course of studies

Grade 2 (fair) The student - participates in the course - completes assignments in an independent manner - hands in the required assignments - understand the contents of the course of studies - gathers information independently

Assessment criteria, good (3)

Grade 3 (good) The student - actively participates in the course - completes assignments independently and in a manner that shows initiative - hands in the required assignments on time - understand the contents of the course of studies - gathers information independently

Grade 4 (very good) The student - actively participates in the course - completes assignments independently and in a manner that shows initiative - hands in the required assignments on time - understand the contents of the course of studies and applies the knowledge in their own work - gathers information independently and applies the knowledge in their own work

Assessment criteria, excellent (5)

Grade 5 (excellent) The student - The student - actively participates in the course - completes assignments independently and in a manner that shows initiative - hands in the required assignments on time- understand the contents of the course of studies and applies the knowledge in their own work - gathers information independently and applies the knowledge in their own work - demonstrates the development of their own professional identity

Materials

The teacher will provide educational materials.

Further information

The course is based on global sustainability goals, emphasising the importance of cooperation, inclusion, accessibility, sustainable productions and the availability of good education for everyone.
Flexible teaching using a combination of remote studies and studies on location.
Guest lecturers and master courses will be held remotely when pedagogically motivated, in order to reduce travels and emissions.