Digital AnalyticsLaajuus (5 cr)
Code: FEKÅ19MK03
Credits
5 op
Objective
The student:
- knows the basics and central concepts for problem solving based on data.
- knows the possibilities that digital environments offer to business.
- is familiar with the the central tools of analytics within digital marketing.
- is familiar with and can use tools for search engine optimization.
- understands the benefits of using data for operative and strategic business.
Content
See course plan for more information
Qualifications
See course plan for more information
Assessment criteria, satisfactory (1)
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Assessment criteria, good (3)
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Assessment criteria, excellent (5)
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Assessment criteria, approved/failed
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Materials
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Further information
See course plan for more information
Enrollment
15.06.2023 - 15.10.2023
Timing
04.09.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Håkan Sourander
Groups
-
FEK21D-ÅTradenom (YH), h21, dagstudier, Åbo
Objective
The student:
- knows the basics and central concepts for problem solving based on data.
- knows the possibilities that digital environments offer to business.
- is familiar with the the central tools of analytics within digital marketing.
- is familiar with and can use tools for search engine optimization.
- understands the benefits of using data for operative and strategic business.
Content
See course plan for more information
Evaluation scale
H-5
Assessment criteria, satisfactory (1)
See course plan for more information
Assessment criteria, good (3)
See course plan for more information
Assessment criteria, excellent (5)
See course plan for more information
Assessment criteria, approved/failed
See course plan for more information
Qualifications
See course plan for more information
Further information
See course plan for more information