Study Guide

Objective

Students
- knows different tools in digital marketing
- knowledge of service and relationship marketing
- understands the customer relationship's importance for profitability (CRM)
- can make strategies, sales forecasts and calculations needed in marketing

Content

Various tools in digital marketing
Service and relationship marketing
The importance of customer relationship for profitability (CRM)
Strategies, Sales Forecasts and Calculations needed in Marketing

Qualifications

Basics of Marketing 5 cr

Assessment criteria, satisfactory (1)

Students have basic knowledge about digital marketing tools

Student have a general picture of service and relationship marketing
Knows the importance of the customer relationship for profitability

Know the benefits of sales forecasts and calculations needed in marketing

Assessment criteria, good (3)

Students have good knowledge of digital tools in marketing

Students have a good knowledge about service and relationship marketing
Good understanding of customer relationship management and can analyze the profitability of different customers

Can make basic sales forecasts and calculations needed in marketing

Assessment criteria, excellent (5)

Students have in-depth knowledge of digital tools in marketing

Students have an in-depth understanding of service and relationship marketing
Have in-depth knowledge about customer relationship management and can analyze the profitability of different customers

Can make more advanced sales forecasts and calculations needed in marketing

Assessment criteria, approved/failed

Fail: The criteria for grade 1-2 are not met.

Materials

See current implementation