Study Guide

Objective

Students
-have basic knowledge of marketing in the consumer and industrial market
-know consumer behavior and processes of buying
-can plan and implement the marketing of an organization and understand the importance of different medias in the marketing process

Content

Marketing's basic concept, customer buying behavior, customer-oriented approach and marketing plan

Qualifications

none

Assessment criteria, satisfactory (1)

Students know the basic concepts of marketing and understand the importance of marketing in the organization
Students have basic knowledge of consumer and purchasing behaviors and processes
Students understand the basics of marketing planning and know how to communicate in the market.

Assessment criteria, good (3)

Students are well acquainted with basic concepts in marketing and understand the marketing's multifaceted opportunities in the organization.
Students have a good knowledge of the subject and can, under supervision, collect and analyze information about consumer behavior and purchasing processes.
Students understand the various parts of the marketing planning. Students are familiar with various ways of communicating in the market and can, under supervision, apply these in practice.

Assessment criteria, excellent (5)

Students can describe marketing well and understand the role of marketing both internally and externally in the organization. Students can practically apply different methods in marketing
Students have excellent knowledge of the subject and can independently collect and analyze information about consumer behavior and purchasing processes.


Students have excellent knowledge of the various parts of planning and can apply these in practice. Students are familiar with different ways of communicating in the market and can independently apply these in practice.

Materials

See current implementation