Study Guide

Objective

The Student:
- masters the creation and adaptation of a communication plan.
- knows how to communicate with different stakeholders.
- manages media relations and public relations.
- is familiar with relevant metrics for communication.

Content

see current implementation

Qualifications

Basics of Marketing

Assessment criteria, satisfactory (1)

see current implementation

Assessment criteria, good (3)

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Assessment criteria, excellent (5)

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Materials

see current implementation