Building and Developing BrandsPoäng (5 sp)
Kod: FEJ19MP02
Poäng
5 op
Studieperiodens (kursens) lärandemål
The Student:
- understands the importance of branding for a business.
- is familiar with the main theoretical models and processes for brand building.
- knows how to analyse, build and develop a brand.
- masters the basics of brand communication, both internally and externally.
- manages metrics for brand performance.
Studieperiodens (kursens) innehåll
For more information, see yearly course plan
Förkunskapskrav
Basic knowledge in marketing
Bedömningskriterier, tillräcklig (1)
For more information, see yearly course plan
Bedömningskriterier, goda-synnerligen goda (3-4)
For more information, see yearly course plan
Bedömningskriterier, berömliga (5)
For more information, see yearly course plan
Bedömningskriterier, godkänt/underkänt
For more information, see yearly course plan
Studiematerial och rekommenderad litteratur
For more information, see yearly course plan
Mera information
For more information, see yearly course plan
Anmälningstid
01.12.2022 - 05.03.2023
Tajmning
09.01.2023 - 31.03.2023
Antal studiepoäng
5 op
Prestationssätt
Kontaktundervisning
Ansvarig enhet
Institutionen för företagsekonomi
Undervisningsspråk
- Englanti
Utbildning
- Utbildning i företagsekonomi
Lärare
- Kajsa From
Grupper
- FEK21-J-MF (Storlek: 0. Öppet universitet: 0.)
Grupper
-
FEK21D-JTradenom (YH), h21, dagstudier, Jakobstad
Smågrupper
- FEK21-J-MF
Lärandemål
The Student:
- understands the importance of branding for a business.
- is familiar with the main theoretical models and processes for brand building.
- knows how to analyse, build and develop a brand.
- masters the basics of brand communication, both internally and externally.
- manages metrics for brand performance.
Innehåll
For more information, see yearly course plan
Vitsordsskala
H-5
Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)
For more information, see yearly course plan
Arviointikriteerit, goda-synnerligen goda (3-4)
For more information, see yearly course plan
Arviointikriteerit, berömliga (5)
For more information, see yearly course plan
Bedömningskriterier, godkänt/underkänt
For more information, see yearly course plan
Förkunskapskrav
Basic knowledge in marketing
Tilläggsuppgifter
For more information, see yearly course plan