Study Guide

Objective

The student should be able to:
- identify and describe the basic terminology in the field of marketing, with focus on industrial marketing.
- explain the difference between: product focused, market focused, value based and customer centricity
- understand the marketing mix
- use the right terminology, view and method regarding collecting, processing, interpret and present market research.
- do market research in practice, including budget, time planning and reporting.
- explain the basics in marketing law

Content

- basic concepts and views in marketing
- current research and trends in marketing
- the position of marketing as a company strategic tool
- the marketing mix in details, purpose and in practice
- basics in personal selling
- basics of marketing law and ethics
- media, social media, influencing and digital solutions in marketing

Qualifications

Basic Business Economy