Study Guide

Objective

• The students can define and identify with the professional role in the industry
• The students develop knowledge for business and internal and external entrepreneurship
• The students structure innovative and creative business ideas and business model within industry
• The students develop an understanding for building networks
• The students have knowledge about branding and marketing
• The students have knowledge about the significance of economy for the business
• The students have fundamental insights into bookkeeping
• The students can apply, analyze and develop an approach that promotes economical, ecological and social sustainability for internal and external entrepreneurship, brands, marketing, business plan and services

Content

Product Branding and Marketing
Internal and External Entrepreneurship
Entrepreneurship
Business Model
Treatments and Services
Networking
Economy
Bookkeeping

Qualifications

No prior prerequisites

Assessment criteria, satisfactory (1)

The student demonstrates superficial competence and basic understanding of the subject

Assessment criteria, good (3)

The student demonstrates a competence that is related and linked to the literature
The student can reflect and motivate from his/her point of view

Assessment criteria, excellent (5)

The student has an immerse competence and shows a deeper understanding of the subject in relation to the upcoming profession

Materials

According to the Lecturer´s Instructions

Further information

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