Study Guide

Objective

• The students understand the importance of marketing
• The students are familiar with factors that influence consumer behavior
• The students are familiar with the structure and content of marketing plans
• The students are able to plan, carry out and analyze different marketing measures within their own area
• The students are familiar with the basic concepts of service designed marketing
• The students have been able to practice different ways of marketing for services within their own area
• The students understand and have knowledge about the process of sales and the significance of the environment for working with sales
• The students are familiar with the basics for sales techniques within product and service designed marketing
• The students can apply, analyze and develop an approach that promotes economical, ecological and social sustainability within marketing and sales

Content

Marketing and Service Designed Marketing
Consumer Behavior
Structure and Content of Marketing Plans
Marketing Measures
Concepts of Service Designed Marketing
Process of Sales
Sales Techniques within Product and Service Designed Marketing

Location and time

7th January 2025 - 28th February 2025, Campus Alere, Vaasa
This course is only online.
Tasks and final exam via Moodle.

Materials

Course based on the following literature:
Skärvad, P., & Olsson, J. (2011). Företagsekonomi 100: Lösningar (13. uppl.). Liber.
Chaffey, D., & Chadwick, F. (2022). Digital marketing (Eighth edition.). Pearson.


Open Book Literature. Need to be borrowed and read:
Johnson, G., Whittington, R., Scholes, K., Angwin, D., & Regnér, P. (2018). Fundamentals of strategy. Pearson. Chap: 2, 3, 4, 5

Employer connections

For course assignment is the aim to cooperate with working life

Exam schedules

Open book exam
SWOT Analys
Business model canvas
Analysis of a company

Student workload

The students work 27 hours/cr.
In class: 50 hrs
Self study: 85 hrs
Total: 135 hrs

Further information

This Course focus on the sustainable goal 8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.

Economic growth should be a positive force for the whole planet.This is why we must make sure that financial progress creates decent and fulfilling jobs while not harming the environment. We must protect labour rights and once and for all put a stop to modern slavery and child labour. If we promote job creation with expanded access to banking and financial services, we can make sure that everybody gets the benefits of entrepreneurship and innovation.

Specially 8.3 PROMOTE POLICIES TO SUPPORT JOB CREATION AND GROWING ENTERPRISES
Promote development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity and innovation, and encourage the formalization and growth of micro-, small- and medium-sized enterprises, including through access to financial services.

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

The student demonstrates superficial competence and basic understanding of the subject

Assessment criteria, good (3)

The student demonstrates a competence that is related and linked to the literature
The student can reflect and motivate from his/her point of view

Assessment criteria, excellent (5)

The student has an immerse competence and shows a deeper understanding of the subject in relation to the upcoming profession

Assessment methods and criteria

Examination consists of submitted assignments and open book test.

More information is given at course introduction in Moodle.

1. Marketing and Sale Process 1 cp 10 p
2. Marketing Analysis 1 cp 30 p
BY Pestel or Porter
3. Marketing Plan 1 cp 10 p
4. Service Concepts in Marketing 0,5 cp
5. Sale Techniques in Marketing 0,5 cp
6. Practicing in Marketing 1 cp 50 p
_____________________________________________
100 p

Qualifications

SKV22EP01, SKV22EP02

Further information

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