Studieguide

Studieperiodens (kursens) lärandemål

After completing the course, the student is able to:

- put in practise established, research-based service design methods, especially in order to gain, analyse and utilise customer/user insights
- use different tools to visualise different stages of the service design process
- work proactively and creatively and start, manage, validate and analyse a service design project
- design and offer alternative solutions to service design challenges

Studieperiodens (kursens) innehåll

Service design process:
- starting points, definition
- identification of customer's problems and needs
- strategic planning
- engagement, co-design
- design (idea generation, concept design, prototyping)
- service production
- piloting and launching
- evaluation

Service design methods e.g:
- probes, observation, service safari, interviews, benchmarking, trend analysis, visualisation, prototyping, validation

Service design tools e.g:
- mind map, story board, personas, customer journey map, scenarios, service concept, service blueprint, business model canvas

Service design project - adapting theory to a real working life project with a commissioner

Förkunskapskrav

Competency objectives for Service Design Thinking -course or corresponding competences obtained.